Jim  Coleman

Macro and microeconomics potential of urban settlements

An expert story by Jim Coleman, Director & Head of Economics @ WSP, London

Many of the world’s major cities are expanding and growing. Populations continue to move from rural to urban areas in search of new economic opportunities, to avoid the increasingly apparent impacts of climate change, or to escape conflict, economic uncertainty and persecution. As this long-term trend of global movement endures, it is clear that principles of sustainable development must be implemented as fully and as effectively as possible.

Enabling a sustainable quality of life

Creating sustainable urban settlements at all scales – both macro and micro – must be balanced. From large cities to smaller settlements, planning for growing populations must be undertaken prudently. This process should be led by an understanding of the economic function and rationale of new or expanding places: how residents will be adequately and affordably housed, but also how they will work and generate incomes capable of enabling a sustainable and acceptable quality of life.

The house of the Chief of Djenne, Mali © James Morris, courtesy Thames & Hudson
Mosque, Kossa, Niger © James Morris, courtesy Thames & Hudson

In all regions of the world, there is an ongoing challenge to balance physical expansion: to densify existing urban systems while anticipating how future places can acquire or retain commercial and competitive strengths. The planning, use and funding of infrastructure has been critical to moving populations around urban areas quickly, sustainably and comfortably – and therefore driving resilient growth.

Micro level: sustainable growth of built environments

At the micro level, many approaches exist that could promote sustainable growth of built environments. These include the use of natural or waste materials in construction for small-scale buildings and “industrial” processes alike, and the acquisition of skills and local capabilities using vernacular construction methods to create local resilience. This involves creating new dwellings with sustainable materials, as well as creating new businesses and local supply chains that feed larger-scale production and construction processes.

Resistance to macro challenges to ensure a sustainable future

Sustainable development is also driven by personal capability. It is fundamentally important that individual citizens and local communities maintain their ability to create a built environment that suits their needs, utilises sustainable materials, is easily rebuilt in the face of climactic shocks and conflict, and creates skills and an entrepreneurial base that evolves and is resistant to macroeconomic upsets. Balancing the macro challenges of managing urban change with the micro elements of community and enterprise, is a necessity for our sustainable future.

Technology and digital infrastructure accessible for all

Looking to a post-2030 context, we have learned from the COVID-19 pandemic that economies can change course quickly in response to shocks, but at different speeds, depending on their social, organisational and governance characteristics. Technology and digital infrastructure have enabled a wide range of industry sectors to continue operating as the pandemic took hold.

Societies must, however, take full account of the profound socio-economic consequences of these shocks where the power of technology is not so readily available to certain communities, or able to sustain all jobs and services in the same way. Furthermore, our ability to build-in physical, economic and social resilience for urban areas must also balance the need for job-generating economic growth in places with rapidly growing populations, alongside the critical need to move all urban economies onto effective net zero emissions pathways.

Indeed, moving all settlements towards a zero-carbon goal should of itself create an abundance of new economic opportunities in green technologies and associated services, if only we can ensure fair access and transition for all citizens into these opportunities.

Contribution to the sustainable development goals post-2030

Industrial sectors

  • Manufacturing
  • Electricity, gas, steam and air conditioning supply
  • Water supply; sewerage, waste management and remediation activities
  • Construction
  • Transportation and storage
  • Information and communication
  • Financial and insurance activities
  • Real estate activities
  • Public administration and defence; compulsory social security
  • Education
  • Human health and social work activities
  • Arts, entertainment and recreation
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    Check the author's bio

    Jim  Coleman

    Jim Coleman

    WSP, London

    Director & Head of Economics

    An expert in urban economics with almost 30 years’ experience, Jim directs consultancy and project teams and coordinates specialist economic inputs into large scale, multi-disciplinary assignments. He is highly skilled at envisioning economic futures for cities and regions based on specialised sector and industry strengths, low carbon innovation and urban technology.

    Jim provides expert economic advice to public bodies internationally including national governments, urban development companies, municipal authorities and international development agencies, including the World Bank and the UK Foreign, Commonwealth & Development Office (FCDO). He has wide-ranging experience developing economic plans and strategic frameworks. His focus is on the economic resilience of cities & low carbon transitions, urban competitiveness and economic specialisation, industry studies and private sector development, housing & urban revitalization, labour markets, skills & migration, infrastructure planning & investment.

    He is a specialist in the economics and planning of special economic zones (SEZs), innovation districts and large-scale economic infrastructure projects such as ports, airports, renewable energy systems, multi-modal transport and bridges. Jim has experience across numerous countries with diverse socio-economic circumstances – he has worked extensively in Europe, Asia, the Middle East and Africa.

    Jim also works regularly for private sector clients such as real estate developers and infrastructure funders. He has produced business plans & business cases, revitalization plans and economic strategies for large-scale mixed-use or housing-led development schemes and to accompany private sector bids for infrastructure, services delivery and associated concessions (e.g. transport, energy, healthcare). He has excellent communication and stakeholder management skills, and extensive experience presenting to diverse audiences internationally. He is a regular contributor to the UK Government’s All Party Parliamentary Group on Net Zero as well as representing WSP as a corporate member of environmental and economic development advocacy organisation The Aldersgate Group.

    Jim is also currently a Professor of Professional Practice in the School of Architecture and Cities, University of Westminster, London, where he advises on university-industry engagement, curricula development and teaches on courses covering the resilient economic development of cities and sustainable approaches to strategic spatial planning.

    Contribution to story

    • This is “HABITAT: Embracing Change in the Post 2030 Future” Exhibition designed and curated by Dr Sandra Piesik, 3 ideas B.V in collaboration with HABITAT Coalition and VITO
    • Copy editing by Katleen Vandormael, Communication Manager G-STIC, VITO
    • Cover image: The Friday Mosque, Djenne, built around 1906, is the largest surviving mud building in the world © James Morris, courtesy Thames & Hudson – HABITAT book page 219
    • “HABITAT: Vernacular Architecture for a Changing Planet” published by Thames & Hudson
    • “HABITAT: Vernacular Architecture for a Changing Planet” published by Abrams
    • “Habitat: Traditionelle Bauweisen für den globalen Wandel” published by DETAIL Special
    • “Habiter la planète: Atlas mondial de l’architecture vernaculaire” published by Flammarion First Prize Winner at “J’aime le livre d’art”, Paris 2017
    • “HABITAT: Arquitectura vernácula para un planeta cambiante” published by Blume

    Check the author's bio

    Jim  Coleman

    Jim Coleman

    WSP, London

    Director & Head of Economics

    An expert in urban economics with almost 30 years’ experience, Jim directs consultancy and project teams and coordinates specialist economic inputs into large scale, multi-disciplinary assignments. He is highly skilled at envisioning economic futures for cities and regions based on specialised sector and industry strengths, low carbon innovation and urban technology.

    Jim provides expert economic advice to public bodies internationally including national governments, urban development companies, municipal authorities and international development agencies, including the World Bank and the UK Foreign, Commonwealth & Development Office (FCDO). He has wide-ranging experience developing economic plans and strategic frameworks. His focus is on the economic resilience of cities & low carbon transitions, urban competitiveness and economic specialisation, industry studies and private sector development, housing & urban revitalization, labour markets, skills & migration, infrastructure planning & investment.

    He is a specialist in the economics and planning of special economic zones (SEZs), innovation districts and large-scale economic infrastructure projects such as ports, airports, renewable energy systems, multi-modal transport and bridges. Jim has experience across numerous countries with diverse socio-economic circumstances – he has worked extensively in Europe, Asia, the Middle East and Africa.

    Jim also works regularly for private sector clients such as real estate developers and infrastructure funders. He has produced business plans & business cases, revitalization plans and economic strategies for large-scale mixed-use or housing-led development schemes and to accompany private sector bids for infrastructure, services delivery and associated concessions (e.g. transport, energy, healthcare). He has excellent communication and stakeholder management skills, and extensive experience presenting to diverse audiences internationally. He is a regular contributor to the UK Government’s All Party Parliamentary Group on Net Zero as well as representing WSP as a corporate member of environmental and economic development advocacy organisation The Aldersgate Group.

    Jim is also currently a Professor of Professional Practice in the School of Architecture and Cities, University of Westminster, London, where he advises on university-industry engagement, curricula development and teaches on courses covering the resilient economic development of cities and sustainable approaches to strategic spatial planning.

    Contribution to story

    • This is “HABITAT: Embracing Change in the Post 2030 Future” Exhibition designed and curated by Dr Sandra Piesik, 3 ideas B.V in collaboration with HABITAT Coalition and VITO
    • Copy editing by Katleen Vandormael, Communication Manager G-STIC, VITO
    • Cover image: The Friday Mosque, Djenne, built around 1906, is the largest surviving mud building in the world © James Morris, courtesy Thames & Hudson – HABITAT book page 219
    • “HABITAT: Vernacular Architecture for a Changing Planet” published by Thames & Hudson
    • “HABITAT: Vernacular Architecture for a Changing Planet” published by Abrams
    • “Habitat: Traditionelle Bauweisen für den globalen Wandel” published by DETAIL Special
    • “Habiter la planète: Atlas mondial de l’architecture vernaculaire” published by Flammarion First Prize Winner at “J’aime le livre d’art”, Paris 2017
    • “HABITAT: Arquitectura vernácula para un planeta cambiante” published by Blume